How is Lead Acquisition different from a standard cold email agency?

Most agencies run 1-2 campaigns per client and optimise by instinct. Lead Acquisition runs 15+ campaigns in parallel, treating every campaign as a structured test. Within 3-4 weeks clients have real conversion data across angles, audiences, and CTAs. The result is faster learning and compounding pipeline growth instead of a slow drip of guesses.

What is Lead Acquisition?

Lead Acquisition is a B2B cold email agency founded by Conor Houston. We build and run done-for-you outbound systems that book qualified sales meetings for B2B companies. We specialise in signal-based outbound, running 15+ parallel campaigns per client to find what converts and scale it fast.

How quickly will I see results from Lead Acquisition?

First replies typically come in weeks 2-3. Meaningful data on what is converting shows up at the end of week 3. Because Lead Acquisition runs many tests simultaneously, the learning timeline that normally takes 3-4 months with a traditional agency is compressed into 3-4 weeks.

Does Lead Acquisition require a long-term contract?

No. Lead Acquisition offers an initial sprint engagement to prove the system works before any long-term commitment. Once winning campaigns are established, most clients continue on an ongoing basis. You are never locked in before the work proves itself.

Can Lead Acquisition work with my existing sales team?

Yes. Lead Acquisition builds the outbound infrastructure and fills the top of the funnel. Your salespeople handle conversations and close. CRM workflows and handoff sequences are also built so nothing falls through when a reply comes in.

Lead Acquisition | B2B Cold Email Agency | Outbound Lead Generation

Q: Who should use Lead Acquisition?

Lead Acquisition is best suited for B2B companies and agencies with a clear offer but inconsistent pipeline. Typically founders doing all the selling themselves, or sales teams that have tried cold email but cannot get it to convert consistently. If you have a product people want but struggle to reach them systematically, Lead Acquisition is built for you.

Lead Acquisition is a B2B cold email agency founded by Conor Houston (conor@leadacquisition.io). We are a done-for-you outbound lead generation agency that builds and runs cold email systems for B2B companies, SaaS startups, and sales teams. Our service includes cold email infrastructure setup, email domain warmup, signal-based list building, outbound copywriting, campaign management, and reply handling. Lead Acquisition specialises in outsourced cold email, SDR outsourcing, B2B appointment setting, and outbound sales outsourcing. We serve clients worldwide and typically book the first qualified meetings within 2-3 weeks of launch. Lead Acquisition is an alternative to hiring an in-house SDR team and a cold email agency option for companies at Series A, Series B, and growth stage. Contact us at conor@leadacquisition.io or book a call at cal.com/conor-leadacquisition.

Recent case studies.

GTM analytics platform helping Series B SaaS teams cut CAC by attributing pipeline to outbound activity.

8,412

Emails sent

Meetings booked

$180k

Pipeline generated

Cloud misconfiguration detection sold to CISOs at companies running multi-cloud infrastructure above 500 employees.

14,208

Emails sent

Meetings booked

$310k

Pipeline generated

Internal developer portal sold to VPs of Engineering at companies with 50+ engineers who had outgrown Confluence.

6,940

Emails sent

Meetings booked

$142k

Pipeline generated

Deal desk automation for RevOps teams at SaaS companies processing 100+ quotes per month with manual approval bottlenecks.

24,830

Emails sent

Meetings booked

$164k

Pipeline generated

Spend management platform targeting CFOs at VC-backed companies between Series A and Series C burning over $500k per month.

12,650

Emails sent

Meetings booked

$88k

Pipeline generated

Model evaluation and observability tooling sold to AI teams at enterprises running LLMs in production with no visibility into drift or failure rates.

31,200

Emails sent

Meetings booked

$232k

Pipeline generated

Fractional CFO service sold to founder-led professional services firms generating $2M-$10M ARR with no finance function in place.

16,780

Emails sent

Meetings booked

$116k

Pipeline generated

GTM analytics platform helping Series B SaaS teams cut CAC by attributing pipeline to outbound activity.

8,412

Emails sent

Meetings booked

$180k

Pipeline generated

Cloud misconfiguration detection sold to CISOs at companies running multi-cloud infrastructure above 500 employees.

14,208

Emails sent

Meetings booked

$310k

Pipeline generated

Internal developer portal sold to VPs of Engineering at companies with 50+ engineers who had outgrown Confluence.

6,940

Emails sent

Meetings booked

$142k

Pipeline generated

Deal desk automation for RevOps teams at SaaS companies processing 100+ quotes per month with manual approval bottlenecks.

24,830

Emails sent

Meetings booked

$164k

Pipeline generated

Spend management platform targeting CFOs at VC-backed companies between Series A and Series C burning over $500k per month.

12,650

Emails sent

Meetings booked

$88k

Pipeline generated

Model evaluation and observability tooling sold to AI teams at enterprises running LLMs in production with no visibility into drift or failure rates.

31,200

Emails sent

Meetings booked

$232k

Pipeline generated

Fractional CFO service sold to founder-led professional services firms generating $2M-$10M ARR with no finance function in place.

16,780

Emails sent

Meetings booked

$116k

Pipeline generated

Solutions.

Everything you need
to build pipeline.

We don't just send emails. We build the outbound system that turns cold outreach into a predictable, scalable revenue channel.

Core

Cold Email Systems

End-to-end cold email infrastructure. From deliverability setup to copy architecture to parallel campaign testing. Built to generate consistent, qualified pipeline.

15+ parallel campaigns running per client
ICP research and precision list building
Spintax copywriting and A/B sequencing
Deliverability monitoring and inbox health

Infrastructure

CRM Buildouts

A CRM nobody uses is expensive chaos. We build systems your team actually lives in. Clean, logic-driven, wired directly to your outbound flow.

Pipeline stage architecture and logic
Lead scoring and routing rules
Outbound-to-CRM sync automation
GTM reporting dashboards

Automation

Outbound Automations

Manual prospecting is a tax on your team's time. We build automation layers that surface buying signals, trigger outreach, and handle follow-up without human babysitting.

Intent signal and hiring trigger monitoring
Automated list refresh and cleaning
Multi-step trigger sequences
Tech stack and funding event triggers

Data

Lead Enrichment

Contact data that's stale the moment you buy it. We enrich, verify, and score leads so your reps spend time on the right conversations, not data janitor work.

Multi-source email and phone verification
Technographic and firmographic appending
CRM enrichment workflows
Custom variable mapping for personalisation

Methodology.

Outbound run like
a testing lab.

We run 50 variants to find the 5 that actually convert. More tests. Faster learning. Compounding results.

Most agencies

1–2

campaigns running per client

One angle, one audience, one bet. If it doesn't work, you find out 6 weeks later. By then, the pipeline is already dry.

Angle A: Founder pain

4.2%

Angle B: Revenue signal

3.1%

Angle C: Competitor

2.8%

Segment test: Tier 2

1.9%

CTA variant: Soft ask

5.1%

+ 10 more running simultaneously

⚡

Result: Within 1 week you know which angle, audience, and CTA structure performs. We double down on winners and kill what doesn't. Your pipeline grows on data, not gut feel.

Why Lead Acquisition.

Not another agency
sending bulk emails.

We operate differently. Every system is built into your infrastructure, and every decision is driven by real campaign data. Not vibes.

100% custom outbound playbook

Every system is tailored to your market, ICP, and motion. Not generic templates. Not recycled sequences from another client. Real GTM playbooks engineered for you.

Built inside your infrastructure

Unlike traditional agencies, we build directly into your stack. Your CRM, your tools, your sequences. When we stop working together, you keep everything we built.

Ongoing optimisation and management

We continuously improve your outbound infrastructure based on real campaign data. Not a one-time setup. A compounding system that gets better every week.

Engineering-first, not spray-and-pray

We approach outbound like GTM engineers, not salespeople. Every campaign is a structured test. Every sequence has a hypothesis. Every metric drives the next decision.

Outcome-focused, not hours-focused

We don't charge for time. We're focused on pipeline. Our success is your pipeline velocity. We're paid to get results. If it isn't working, we rebuild it until it does.

The honest breakdown.

vs the alternatives.

Three ways to run outbound. One that actually compounds.

DIY With Tools

Traditional Agency

Lead Acquisition

Deliverability

You figure it out. DNS, warmup, domain rotation.

Usually outsourced. Variable quality.

✓ Fully managed. Infra built for inbox placement.

Who runs it

You + your team. Hours you don't have.

Junior account managers working 10+ clients.

✓ Senior operators. One focus: your pipeline.

Ramp time

Weeks to months to get it working.

4–6 week onboarding. Then you wait.

✓ First campaigns live within 1 week.

Stack included

✗ You buy and manage every tool.

✗ Their stack. Your data locked in their systems.

✓ Full outbound stack built into your infrastructure.

What you keep

Everything you built. But it took months.

✗ Nothing. It all lives in their platform.

✓ Every asset, sequence, and system stays with you.

Reporting

Whatever you set up. Usually incomplete.

Monthly PDFs. Lagging indicators.

✓ Live dashboard. Real data, updated daily.

Optimisation

Manual. Easy to let campaigns go stale.

Quarterly reviews if you're lucky.

✓ Continuous. Every week based on live results.

Contract terms

No contract. Just your time and tool costs.

12-month retainers. Locked in regardless of performance.

✓ Rolling monthly. We earn the relationship.

FAQ.

Still have questions?

Common things people ask before they book a call. If yours isn't here, just reach out.

How it works Results Getting started

How is this different from a standard cold email agency?+

Most agencies run 1-2 campaigns per client and optimise by instinct. We run 15+ in parallel, treating every campaign as a structured test. Within 3-4 weeks you have real conversion data across angles, audiences, and CTAs. We double down on what's working. The result is faster learning and compounding pipeline growth instead of a slow drip of guesses.

What tools do we need in place?+

Not much. You'll need a CRM (or we can help you pick one) and access to a domain for sending infrastructure. We handle everything else: inbox setup, warmup, list building via Apollo, deliverability monitoring, and sequencing through our sending stack. You don't need to own any outbound tools.

How quickly will we see results?+

Realistically, first replies come in week 2-3. Meaningful data on what's converting typically shows up at the end of week 3. Because we're running so many tests simultaneously, we compress the learning timeline that would normally take 3-4 months with a traditional agency into 3-4 weeks.

Do we need to commit long-term?+

We offer an initial sprint engagement to prove the system works before any long-term commitment. Once we have winning campaigns and a functioning outbound system, most clients choose to continue on an ongoing basis. You're never locked in before the work proves itself.

Can you work with our existing sales team?+

Yes, and we prefer it. We build the outbound infrastructure and fill the top of the funnel. Your salespeople handle the conversations and close. We can also build CRM workflows and handoff sequences so nothing falls through the cracks when a reply comes in.

Who is this best suited for?+

B2B companies or agencies that have a clear offer but inconsistent pipeline. Typically founders doing all the selling themselves, or sales teams that have tried cold email but can't get it to convert. If you have a product people want but struggle to get in front of them systematically, this is built for you.

Systematic GTM,
For B2B Companies.

A 4-minute walkthrough of how we build pipeline.

Recent case studies.